Which book changed your attitude

How Momox dominates the used book market

Before starting Momox, getting rid of your old books wasn't that easy. Picky second-hand bookshops and flea market customers ensured that some discarded treasures returned to the shelves. Momox accepts just about any book, provided it has an ISBN, at a fixed price. 15 cents is the lowest purchase price, from a total value of 10 euros the book boxes can be shipped free of charge. Even if Momox should get stuck on some titles: The sales proceeds are paid out immediately. What should be gone can be entered on the computer with ISBN or scanned in via app thanks to the barcode - it couldn't be easier.

Most of all, what has changed is attitudes towards book collecting. Living space is expensive, tiny houses are in vogue, and many people now find vases on the shelf more beautiful than endless rows of books. You want to use things but not own them, and sorting out according to Marie Kondo doesn't stop at the bookshelf. For a new piece, an old one has to give way - many also apply the wardrobe principle to bookshelves. If you want to be well-read, write a blog today. Heiner Kroke even believes that used books have become socially acceptable as gifts. For sustainability reasons. "Our business model actively contributes to climate and environmental protection by giving millions of products a second life," he says. However, some studies take a rather critical view of the environmental balance sheet of online retail. In the future, Momox wants to act even more resource-efficiently through various measures, announced Kroke - without giving details.

New, secondhand

In 2019, Kroke sold 20 million books. "The bestsellers from a year ago are best for us," he says. The sellers would then have pulled themselves up and sorted out their shelves, the demand was still high. For Simon Beckett's "Die Ewigen Toten", bestseller with publication date February 2019, Momox is offering 6.37 euros, the new price is 22.95 euros.

Anyone who buys novelties, reads and immediately sells them again often gets more than half of the purchase price back - authors, publishers and bookshops get nothing. For example, Leif Randt's novel Allegro Pastell, which was published by Kiepenheuer & Witsch on March 5th, costs 22 euros. Momox is currently buying the novel for 12.55 euros - arrow up, demand high, it pays off.