Sell ​​them tickets

How to sell tickets to events online

Regardless of whether it is a concert, trade fair or cultural event. Are you planning an event and want to sell more tickets? No problem! In our guide we show you how you can sell your own tickets quickly and safely. We present ticket solutions for every budget - from free providers to premium ticketing solutions.

Selling your own tickets can be really easy - if you think about everything beforehand. Because so that users can purchase tickets for your event as easily as possible and everything works smoothly at the entrance, you need the appropriate infrastructure and processes.

Behind every admission ticket and every e-ticket there is a complex chain of numerous interlocking processes - online sales, payment processing, software, logistics and much more. There are numerous providers on the market with solutions for every project. In our list we introduce you to various providers for your own ticket sales.

By using a ticket system, the administrative effort can be greatly reduced. In addition, payment processing costs can be saved.

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Sell ​​More Tickets: Tips & Tricks / Big List of Event Sites

Vendors for selling tickets online

1. Eventbrite | Sell ​​tickets online & create events for free

Screenshot: eventbrite.de / FLYERALARM Digital

At eventbrite.de you can register your event and start selling tickets in minutes. There are different packages with individual tools. If your tickets are free, Eventbrite doesn't charge a fee! Everything that goes beyond that is charged at least 5.5% per ticket sold and passed on to the ticket buyer. So you do not incur any costs yourself! In the smallest package “Essentials” you can already create a professional and mobile optimized event page, process payments and record participant data. A ticket type is available that allows you to offer tickets at a fixed price. The fees can be easily transferred to the participants. To keep track of things, organizers can use an iOS or Android app to track ticket sales, scan admission tickets and check in guests.

2. TicketPAY | The complete package for organizers - sell tickets online

Screenshot: ticketpay.de / FLYERALARM Digital

There are also many functions at ticketpay.de that make the hearts of event organizers beat faster. Sell ​​tickets through your own ticket shop or through your own website. In addition, there are numerous other functions such as the seating plan booking, a guest list or the pre-authorization of a certain group of buyers. Free apps for iOS or Android are also available here to allow your guests to enter. There are also professional scanners and turnstiles. So that you don't lose track, you can view all relevant data and statistics at any time in real time. For example, you can view pre-registrations and orders, participants, transactions and payments.

3. EVENTIM.Light | Sell ​​tickets free of charge in your own online shop

Screenshot: eventim-light.de / FLYERALARM Digital

eventim-light.de is a solution from CTS EVENTIM AG & Co. KGaA. Organizers can advertise their events and event series via their own ticket shop. There is no binding contract and no monthly fixed costs. A sales fee is payable for each ticket sold, which is passed on directly to the customer. What is left of the ticket price for the organizer can be calculated using the ticket price calculator. The events will be integrated into the marketing activities of eventim.de. This means that the users of eventim.de can also become aware of your events. In addition to the availability of 10,000+ advance booking offices in Germany, the tickets can also be ordered by your customers by telephone. The customer service also takes care of questions about tickets and the booking - takes over the customer communication in a very uncomplicated way and free of charge.

4. elopage | Automate your ticket sales | digital products - memberships

Screenshot: pages.elopage.com / FLYERALARM Digital

Another provider is elopage. Here, too, you can create an event within a few minutes and start selling tickets via your own elopage shop, your own website or a newsletter. The provider also takes care of the technology at elopage. For example, transactions are monitored for attempted fraud. There are also features such as automatic invoicing or a multi-level affiliate tool. You can get insights on a demo page. There you can also see the structure of the sales process from the user's point of view: Ticket Checkout Process. elopage can be expanded flexibly and individually. All information about the prices can be found here.

Selling tickets online checklist - this is what matters:

The days of hard tickets on paper are now a thing of the past. Today, event tickets predominate in digital form. While PDF dominated for a long time, tickets are increasingly being saved in wallet apps on smartphones.

The online ticketing market continues to grow and the sales structures and possibilities are constantly changing. The users can only benefit: tickets are always ready to hand with just a few clicks and at the same time the environment is protected. Because printing out on paper and then sending it by letter is obsolete.

Events can be set with almost all providers. Regardless of whether it is free seating or comfortable seating via a seating plan - you choose exactly how the ticket sales should proceed. In addition to the infrastructure, it is even more important that you provide as much information as possible.

Avoid long text wastes and structure the information at the beginning, admission and program so that users can quickly grasp the key facts.


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  • Sell ​​tickets through an online shop
  • Register the event on Facebook
  • Use event portals for dissemination
  • Offer a wide range of popular payment methods
  • Give users the opportunity to choose between e-tickets and print tickets