Does anyone work for Google Fiber

16 years of Google: From a search engine to a leading global company

"Google’s mission is to organize the world's information and make it universally accessible and useful." Google


Historical outline

The first search engines emerged in the mid-1990s. Even then, the World Wide Web had reached a size that made it almost impossible for its users to find the information they were looking for immediately. The metasearch engines WebCrawler, Lycos and Alta Vista were the first major search engines on the Internet. Alta Vista, which already had its own index, was the market leader in the field of search engines for a long time. Then in 1998 the two Stanford students developed Larry Page and Sergey Brin the search engine Google. The foundations for the subsequent success of the search engine were a simple, uncluttered user interface and a search speed that was previously unattainable. Incidentally, the name comes from the mathematical term "googol“Back (invented by Milton Sirotta in 1938, called a Number with 100 zeros). The founders of the search engine and the company of the same name, Google Inc., chose the name of their search engine based on the unimaginable size of the World Wide Web. In addition, Google used a previously unknown ranking criterion, the PageRank. This evaluates websites on the basis of the number and quality of the inbound links and has proven to be such an "exact" method for assessing the relevance of websites that Google's search results outperformed all of its competitors.

The other search engines also recognized very quickly that Google's new technology would prevail. However, since Larry Page and Sergey Brin patented PageRank immediately, other search services such as Yahoo! and MSN no other option than to buy expensive on Google. Today, Google is the absolute market leader in the field of search engines. If you add the search engines, which also use Google's index or PageRank as a ranking criterion, the global market share of Google is well over 75%.

In the meantime, however, at least the PageRank has largely lost its importance for search engine optimization. Experts assume that Google's algorithm consists of several hundred individual criteria. Since Google is the market leader among search engines in Germany with over 90%, a great number of criteria must be taken into account when optimizing a website.

Google also understands like no other company how to market itself. “Branding” is the magic word. It is therefore not surprising that even the Duden does not use the word "to Google“Comes over. Google is no longer a mere search engine, but a company that is expanding into almost all areas. No matter if that mobile operating system Android, the Google Chrome web browser and Google Maps, the Email service GMail or even the social network Google+: the company succeeds in drawing attention to itself again and again. The original founding idea of ​​organizing the world's information and making it generally accessible and useful is reflected in all corporate activities today.

The world of Google

Today, Google Inc. is one of the most influential companies in the world. Thanks to a company market value of more than 275 billion euros, the two founders will also be among the richest people in history after the IPO in August 2004 at the latest. Larry Page and Sergey Brin employ well over 50,000 people. The company Google Inc. operates 19 data centers worldwide, e.g. in Hamina on the Finnish Sea or in the factory town of Lenoir in North Carolina. The newest data center is to be built in Eemshaven in the Netherlands in the next few years. In order to optimize the search speed, a search query is always sent to the nearest "resource-saving" data center, if possible. This is the only way to guarantee response times of a few tenths of a second without losing sight of the energy efficiency of a global search engine.

Google in Germany

Google answers around 3.5 billion search queries worldwide every day. There are 140 million in Germany alone. In this country, more than 90 percent of all searches run via the American Internet company, and the trend is rising. Only Yahoo and Bing have an international market share of more than one percent. Over 80% of all smartphones run on Google's Android operating system.

Google products

In addition to the classic tools and products (Google Images, Google Product Search, Google Scholar, Google Videos, Google Patents, Google Blogs, Google Goggles (mobile image recognition application), Google+, YouTube, Google Play, Gmail, Google Earth, etc.) there are also Google Tools for Webmasters (e.g. Google Analytics and Google Webmaster Tools). However, Google generates the majority of its revenue with its AdWords advertising platform: in 2013 that was an impressive 50,547 million dollars.

The company is no longer only active in the virtual field. What many of us only notice peripherally: Google has been building subcontractors and projects for years. Far from known projects like Google Glass a large number of important developments are under construction. Mainly responsible for this is Google X.

Google X

Google X is a research division of Google Inc. The research laboratory is located near the Google campus in Mountain View, California. The name Google X is a play on words, X stands for the unknown, so the company name Search for the unknown means. The chief researcher is Google co-founder Sergey Brin and the company was built up by Sebastian Thrun, a German robotics expert. This already makes it clear where Google should go. The company was created to implement the extremely ambitious goals of the Google founders. Like his role model Nikola Tesla, Larry Page would like to contribute to progress as an important inventor. He has his philosophy under the term 10X thinking summarized. That is to say, it is easier to do everything ten times better than just 10 percent better. Larry Page made the statement: "There is hardly any competition in exploring technological limits because nobody is crazy enough to try".

Here is a brief overview of the most important projects and company mergers:

Information technology and global networking


A project that deals with the construction of a transpacific fiber optic system in order to be able to better connect the USA and Asia in the future.

Project Link

The "Project Link" was founded by Google with the intention of equipping developing countries with fiber optic networks. In the capital of Uganda, for example, the Laying fiber optic cables began. The aim is above all to support companies in being able to offer better services via the Internet.

Google loon

Another project with which Google wants to expand the worldwide internet access. Above all, rural and remote areas are to be used in the future with the help of a Balloons on the edge of space be supplied with internet.

Google Fiber

Might compete with local Internet and TV providers in the future. Google's goal is one 100 times faster broadband speed, than what conventional providers currently offer. This promises crystal-clear HD image reproduction, super-fast Wi-Fi, high-speed chatting and faster video retrieval. The operation should run via iOS and Android devices. The installation of fiber optic cables has already begun in Kansas City. However, experts reckon that the Fiber project will not be profitable due to the high end-user costs.

Arts and Culture

Google Open Gallery

With this project it is possible to create online exhibitions with pictures, videos, audio files and historical documents. It is freely accessible to anyone who wants to publish an exhibition. The only requirement is to specify for whom the online exhibition is to be set up. Open Gallery is a project within the Google Cultural Institutewhich works with museums around the world. It is also conceivable that Google Open Gallery will be integrated into Google Street View.

Google Night Walk

A nocturnal city tour with audio commentary, pictures and videos as Extension of Google Street View. At the moment there is only one guided tour through Marseille. Whether and to what extent the project will be expanded cannot yet be foreseen.

Google World Wonders

This page gives you the opportunity to get information about unique cultural places. It is also an extension of Street View with pictures and further information on exhibitions and history.


Google's contact lens for diabetics

Google is currently working on contact lenses for diabetics with its Google X research center. The technical sophistication lies in the fact that the contact lens has a sensor and a wireless chip. The glucose values ​​measured on the basis of the tear fluid are then sent to an app. Google is also considering an early warning system that uses integrated LEDs to send out warning signals as soon as the blood sugar threshold values ​​are fallen below or exceeded.


Lunar XPrize

The foundation has existed since 2007 and is a Google-funded competition between different countries. The aim is to fly to the moon with a minimal budget by 2015 and to record the landing with a live broadcast. The continuous exploration of the moon is also to be promoted.

Solve For X

Solve For X was created to discuss solutions to global problems. Interested users have the opportunity to discuss radical technical ideas here. The site is linked to Ted, which offers free videos on the subject of technology, design and entertainment. It is conceivable that Google hopes to develop one or the other idea from this pool of visions.

Google Developers

This page is especially important for developers. You can also find a list of all Google products and apps there.

There are also a large number of projects for companies in the fields of marketing and distribution such as Google GYBO, Google Full Value of Mobile, Google partner or Google Think

Google Ventures

A list of all companies bought by Google can be found under Google Ventures. The list already consists of over 250 companies. A large number have been added in the last year alone.

Has been buying for years Google little by little one company after another in order to expand its market position in the digital sector. In December 2013, it became known that the Internet giant had bought eight specialist companies, including the robot manufacturer Boston Dynamics. This is apparently investing in the development of Google robots. Google hit the headlines again in January with the purchase of Nest Labs for $ 3.2 billion - after Motorola ($ 12.5 billion), it was the second largest Google deal of all time.

Nest Labs

With the purchase of the Thermostat and smoke detector manufacturer Google relies on the trend towards online networking of household appliances. It is interesting that Google is taking over a company whose employees were formerly a successful design team from Apple. The hobby horse is an adaptive heating controller. The company's aim is to "reinvent" important but rather unpopular household appliances. With the takeover, Google also gains the data of already installed devices (for example the carbon monoxide emission value of a slice of burnt toasted bread). You can already see that a lot of information from people's households is (could) be collected with it. Certainly, Google will gradually transfer the technologies from Nest Labs to other devices and thus, in addition to Internet networking, also one in the future Networking and automation of households strive for.

Lift Labs

In the area Life science Google has already taken over 13 companies. With the company Lift Labs, recently acquired by Google, launched the high-tech spoon Liftware Stabilizer in 2013. Since Sergey Brin's risk of Parkinson's is 50 percent, he also has a personal interest in the Liftware Stabilizer. The company is also economically viable: 11 million Americans suffer from Parkinson's disease or other neuronal diseases. In Germany alone, 300,000 - 400,000 people are affected. The spoon is just the beginning. All sorts of everyday objects eventually cause problems for the patient. Other projects could include keys, makeup kits, and tools.

Google Cars

The development of self-driving cars is another big future project by Google, but it will be years late. More information is available here.

outlook into the future

It cannot be said whether Google will maintain its position as the market leader in the field of search engines on the World Wide Web in the future. The fact that hardly anyone knows the name Alta Vista nowadays would not have been thought possible in the 1990s. So it is quite possible that at some point a newly developed technology will displace Google. However, this will not happen in the near future.

After the Google search has independently evaluated all the data that is currently relevant to us, it may suggest suitable information in advance of a search carried out for this purpose. There are already the first attempts at a predictive search engine - but since human language is far too complex in context, it will probably stick to suggestions for the time being. The fact that the displayed search results are subject to an algorithmic filter has long been a necessary standard and is based on the functioning of computer technology. So you should always be aware that you will only find what the search engines let you find, regardless of whether they are Google, Bing or Yahoo! be called.

The biggest challenges for the operators of known or future search engines is and will continue to be, in addition to the ambiguity of many search terms, the rapidly growing amount of data. On the one hand, millions of new websites are created every day and, on the other hand, many websites are constantly updated every day.

According to experts, the “search engine of the future” will fall back on “specialized databases”. In addition, the personalized or regionally controlled search will become more and more important. By limiting the search area of ​​a specific user, not only can important resources be saved, but the search for information is also easier and clearer.

Where the journey for Google Inc. will take is also still in the stars. The fact is, however, that Google will continue to strive to network everything in the world with each other, with which we can expect many more innovations in the future. Does this mean that Google is already well on the way to (digital) world domination? It remains exciting.