How do I get Facebook Advertising Certificates

Facebook Blueprint Certificates: The Facebook seal of approval

The current Facebook Blueprint certificates

These badges can be obtained in 2021.

Digital Marketing Associate

The “Beginner” certificate from Facebook. According to Facebook, it's the ideal certification for those new to the marketing industry, including college students and job seekers.

Media planning expert

This exam is aimed at digital planners, media planners, program planners, communication planners, marketing consultants and contains hybrid tasks between planning and booking. The “seal of approval” evaluates the competence to develop a comprehensive Facebook marketing strategy, which is based on the company's goals and complements a holistic marketing plan.

Media booking expert

With this exam, candidates prove their advanced competence in using tools, advertising guidelines and best practices when booking advertisements on Facebook, Instagram and Messenger. Target group are buyers of digital media, account sales, account managers, account executives, marketing executives, social media managers, brand marketers, marketing consultants.

Ad product developer i

This exam evaluates the competence in the technical implementation of marketing solutions. The exam is divided into two parts and consists of a multiple-choice exam and a programming exercise.

Taking this exam is a prerequisite for participating in the FMP Technical Services program. This is also one of the main reasons why Andreas took this exam because ZweiDigital has registered for this program. Through this program, our customers, whose tracking we have integrated, can receive up to USD 2000 in advertising budgets from Facebook.

Ad Product Developer II

Course II covers topics that have an even stronger focus on software solutions, such as the integration of the Facebook SDK in apps. Target audience are software developers, technology integrators and consultants, freelancers and web platform developers.

Ad Product Developer III

Course III focuses on API connections and other software solutions. The ideal candidates for this exam are software developers, technology integrators and consultants, and solutions architects.