Why do you choose the future first?
The potential of megatrends for strategy and management
The Dynamics of change is shaping more and more areas in economy and society. All Industry sectors and even so rigid Institutions like the Church, they cannot withdraw from it. That Trend knowledge is mainly used today in business, for example in Strategy and innovation processes or in marketing, is because this is where the question of the future and future viability is often the most pressing.
Megatrends reveal strategic perspectives
The Megatrend system offers a comprehensive and diverse overview of the changes that will affect our world today and in the future. Companies can use this trend knowledge to concrete questions in Future strategies to translate. Trends and megatrends serve as a means to an end - as traces of light in the dark: Their description and analysis give orientation and security in a world that offers more and more points of contact and potential for change. Highly dynamic changes in the environment are forcing more and more companies to change their Strategies and Business models, Processes and deals, Organizational forms, Communication structures and many other things to constantly question and realign.
Trends provide the framework in which Open up and design spaces for the future because the future is an open process. Megatrends act as “drifts” in complex social, economic and cultural systems. you give a direction. Megatrends transform social conditions to a new level. How exactly these new conditions will look, however, is the result of societal negotiation and understanding processes - these too business decisions and Management strategies counting.
Megatrends give management security
Working on the future therefore also requires an attitude of openness. Because trends do not represent an inevitability in the sense of a deterministic, quasi fateful future, their effect can only ever be assessed in relation to certain questions: What does the increasing mean, for example? digital networking for the mobility in cities or for handling cash? What are the consequences increasing health awareness or the Change in the culture of enjoyment for the food industry? How must work environments, task profiles and Corporate cultures look to make them attractive to the next generation of Young professionalswho can choose their employer more and more often and change more quickly if it no longer suits them?
Only become through holistic and systemic thinking management, Companies and Organizations in a position to better understand their role in the process of social evolution - and thus to increase their vitality and adaptability. Understanding the megatrends with their diverse influencing factors, networks and interdependencies, their dependencies, conditionalities and interactions enables new spaces to be opened up in thinking. This helps companies to become more innovative and creative by initiating the change of perspectives through surprising perspectives.
In order for this to succeed, a company or management has to do its own thing very own future question put. Only then can trend knowledge also be used Options for action arise with a view to one's own future. Only then can new perspectives and solutions can be found that actually fit the individual situation of an organization.
Megatrends give companies clarity
Otherwise you run the risk of falling into the trap of one Trend opportunism to grope. This is about the much-invoked way "Digital transformation" has become a buzzword in the business world without any real orientation as to what constitutes this process and where the economy is developing in a networked world: Most companies have so far lacked a clear vision and a comprehensive, holistic digitization strategy; instead, the topic is Delegated to isolated departments or people under high pressure to innovate. The result is often actionist digitization plans - but none real innovation.
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