Is intuition a sophisticated form of knowledge

decision makingWhen making decisions, rely on experience and gut instinct

Decisions based on gut feeling usually follow the following pattern.

  1. The decision-maker has a simple rule ready for different decision-making situations, which he - consciously or unconsciously - applies: For example: "When buying a coffee machine, I choose the best-known supplier."
  2. If this rule provides a clear preference, then this already leads to a decision.
  3. That doesn't always work. Then a second rule is needed, which the decision maker applies in such situations. If several providers are known the same, then a rule like this can be applied: "I buy from the second cheapest provider because the cheapest offer usually has a catch."

A lot of such simple rules or heuristics have proven themselves and make a good decision. This is especially true for recurring decision-making questions. The prerequisite is therefore: In the past, the decision-maker was able to test in similar decision-making situations whether his rules are valid and deliver good results. He saved that as an experience.

In other decisions, for which there is no empirical data, gut feelings should be given less consideration. For example, when it comes to buying another company. The precise, rational examination of the company is of course important here. Because gut feelings can be deceptive.

The combination of rational and intuitive methods is therefore helpful. The results should be compared with one another in order to uncover contradictions or ambiguities. If the gut feeling and the result of the "objective decision-making techniques" do not match, the decision should be checked and reconsidered.