What should Satya Nadella change at Microsoft
That's how good Satya Nadella is as a Microsoft CEO
It wasn't an easy starting point for Microsoft a year ago. The global PC business was in deep crisis. Quarter after quarter, the sales figures had slumped again and again, sometimes even in the double-digit percentage range. This also eroded the basis for the two most important sales drivers of the world's largest software group: Windows and Office. In addition, Microsoft, with its strong focus on the PC business, simply missed the connection in booming markets such as the smartphone and tablet business. Attempts to get a foot in the door with Windows Phone afterwards failed.
Other manufacturers set the tone in the rapidly growing business with mobile devices: Apple with its iPhones, iPads and its own iOS platform, as well as Google with its Android system and a whole range of manufacturers such as Samsung, HTC and LG, which are on the mobile - Build the search engine specialist's OS platform.
In addition to the profound changes in the business with mobile devices, there were further shifts in the global IT markets, which troubled the software manufacturer from Redmond. The users began to use IT infrastructure, platforms and software solutions from the Internet and to pay for them by subscription. The emerging cloud services put the business of all large and small software manufacturers who had previously made their money in the classic license and maintenance business on a completely new basis.
Ballmer stood for the old Microsoft
So all signs in the market were pointing to change. It was by no means the case that those responsible at Microsoft headquarters did not recognize the signs of the times. Nadella's predecessor Steve Ballmer issued the motto "Devices and Services" in 2012. With the 7.2 billion dollar purchase of Nokia's end device division, which Ballmer had arranged and which was completed under his successor in April 2014, the company's own device business should be boosted and a counterweight to Apple, Samsung and Co. should be created. In mid-2013 Ballmer also announced a new organizational line-up for the various business areas. But the new beginning did not want to really get going.
The lack of dynamism was certainly also due to the person of Ballmer, who continued to embody the "old Microsoft". The voices were getting louder and louder, also calling for a fresh start in terms of the head of the group. And then things went comparatively quickly for a software company that in its 38-year history had only seen two CEOs in its executive chair: founder Bill Gates and, since the beginning of 2000, Steve Ballmer. He announced his withdrawal in August 2013. At the beginning of February 2014, Satya Nadella was named his successor and enthroned as the third CEO of Microsoft.
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